Simple Website Tips To Enhance Your Customer Experience
In this article, we will be providing some advice to help you enhance your small business website design and user experience.
Your website is meant to accomplish three main things for your business.
Provide a digital presence. A website should be considered your digital home or shopfront.
It should be a central location where both potential and existing customers can find you, and learn about your business.
Tell your story and engage your audience. Anyone who visits your website should be able to quickly tell exactly what your business does, and understand why it does it.
Encourage visitors to take specific actions. Once a potential customer understands exactly what your business does, your website should guide them to take some form of action.
This is accomplished by a section of content or feature described as a “call to action” a common example would be a contact form, or “call now” button.
In this article, we will share some fundamentals, which are a must for the ultimate customer experience.
Check out our step by step guide: How to create a website for under $300
Make your website design mobile-friendly.
One of the most important pieces of design advice for your site relates to mobile usage.
Over 60% of the Internet’s traffic is coming from mobile devices. This trend will only continue to increase with some estimates indicating that by 2025 mobile usage will account for over 85% of consumer traffic.
This means your website should to built specifically with a mobile device in mind, in fact, Google now ranks your website useability on mobile devices above the desktop version.
Does your website looks great on a desktop but is messy and unresponsive on mobile? If so visitors will undoubtedly struggle to navigate your mobile site causing a poor experience.
As a result, they will simply go elsewhere without taking any form of action, (this is called bounce rate) which could have a catastrophic impact on your small business.
Higher bounce rates will also affect your search engine rankings as Google is now penalizing websites that have a problematic navigation design.
Google will view the site as undesirable due to the fact your traffic is not sticking around.
Focus on quality over quantity
Your content should be appealing and resonate with visitors. From the moment they land on your page, it should get their attention and draw them in.
When creating content, make sure that you deliver a clear, concise message without any overwhelming blocks of text.
It is also good to speak to your audience in a language they can understand without the technical jargon.
Ensure you use relevant crisp imagery and utilize video as your main content type. Video has become the king of content and is the most effective way of delivering a message.
If you are just starting out in business and do not have a large content library we recommend using high-quality stock images until you can create your own content.
You can use one of the many free stock image sites available for a list of our top choices check out our article: Top 3 Free Stock Photo Websites
Incorporate calls to actions (CTAs)
A call to action prompts your visitors to act by performing a specific task on your website.
This could be a button, form, a clickable link, etc.
Having CTAs is absolutely crucial, this will help guide your audience and increase conversion rates.
For this reason, make sure that your CTAs grab the attention of your site visitors and entice them to take the desired action.
The placement of these is one of the most important aspects of site design.
Think about the customer journey as they look through your site, envision yourself browsing your products or services and place the call to action accordingly so that it makes sense to the customer.
Study your website metrics
Make sure you have Google Analytics installed and set up properly.
The ability to track your website’s traffic provides insight into aspects of the site which may be working well and areas that will need improvement.
It doesn’t really matter how many of these other steps you take if you’re now sure how effective your work is. Track your bounce rate, call to action conversion, popular pages or posts, traffic sources, etc.
A good design should give visitors a smooth experience when navigating through your website. Users prefer a clean, simple design that minimizes clutter and is easy to follow.
Furthermore, keep away from huge amounts of advertisements and irrelevant content as they can distract visitors and make the site navigation more complex and ultimately lead to a high bounce rate.
Remember that none of the previous steps will have any impact if you have a slow loading website.
Fast-loading webpages are a must, realistically anything over a 2-2.5-second load time can cripple your business and put your customer off for life.
We recommend using a free site tool like Pingdom to audit your load speed. If you are finding that it took any longer than 3 seconds, then it may be time to make contact with a web designer.