The 6 Best Tools To Measure Your Analytics In Business

In this article, we will outline the 6 best tools to measure analytics in business. Business analytics or commonly referred to as (BA) is a crucial component for any business or company looking to grow or improve its processes.

This list will contain both free and paid tools that every business owner should be aware of.

Just Want To Know The Best One?

Our pick for the best all in one tool to help owners measure analytics in business is Zoho Analytics, specifically as part of the Zoho One plan. An unbeatable price with an amazing ecosystem.

What Is Analytics In Business?

You’ll hear the term ‘business analytics’ come up a lot in internet marketing.

It’s the process that businesses use to gather data and statistics, to improve the strategic decision-making within their organisation.


Put simply: it’s the process of crunching the numbers so that business can maker smarter decisions and grow.

It requires looking at all data collected over a period of time and transforming it into information you can use to predict trends and outcomes, finding out what’s working and pinpoint what’s costing you.

Some of the most important aspects of business analytics include:

Data Aggregation & Mining: gathering and organising data, which is then looked at closely by machines to identify trends and relationships.

Predictive Analytics: where machines employ techniques to put together predictive models to discover patterns.

Data Visualisation: visual representations like dashboards, charts and graphs to display all the information you’ve collected through analytics.

Forecasting: using data over a historical period to make predictions about future behaviour.

Optimisation: where businesses use the trends and predictions generated by testing them out in different scenarios.

Why Are Business Analytics Important?

Simply put – small businesses cannot develop strong growth strategies without useful data, and you can’t get useful data without business analytics.

Having the data in your back pocket can help you figure out what’s working in your business and what’s failing, leading you to make smart decisions that will help you generate more revenue and improve the efficiency of your operations.

And that will ultimately facilitate the success of your company. Below, we’ll outline 6 of the best tools to use for analytics in business.

Top Analytics Tools

Google Analytics: (Website Analytics)

Google analytics tool

First up in our list of tools for analytics in business is Google Analytics.

This is a market-leading business intelligence (BI) tool that you as a business owner can use to obtain detailed statistics about the visitors that go to your website.

Recommended by experts across the industry, the tool is used by over half of the world’s top 10,000 websites.

Most businesses use this tool to monitor the amount of traffic they get on their website, however, it can do so much more.

It can generate information such as where your visitors are from, what they’re doing while they’re on your website, how often they return to your website and much more.

What Can It Help With?

Google Analytics can help you find out just about anything to do with your website, some main things are:

  • Where your most profitable customers are located.
  • Which of your campaigns are sending you traffic.
  • How your business goals are tracking by monitoring conversion rates.
  • The demographics of your audience by generating ‘audience reports’.
  • Pretty much anything else by allowing you to create custom reports made to order.

You can also use Google Analytics to learn which keywords are bringing visitors to your website from search engines (like Google), and also see what keeps your current visitors on your webpages (i.e. find your pages that have the lowest ‘bounce’ rate).

If you’re selling products on your website with a shopping cart, you can even find out where people are leaving the shopping cart during the purchasing process by creating what’s called a ‘Goal Funnel’. That way, you can stop discouraging potential customers from buying your products.

Whilst Google Analytics is completely free, you can speak to the Google sales team to discuss purchasing Analytics 360, which costs more but includes additional features.

Luckily for the small business owner, the free tool provides all that you need already.

Software Features

  • ECommerce tracking
  • Goal Setting
  • Goal funnels
  • Google AdWords connectivity
  • Campaigns
  • Dashboards (tracking your data)
  • Customer demographics
  • Audience source tracking
  • Keyword usage tracking
  • Page visits
  • Filters
  • Multiple integrations

Software Pricing

Google Analytics is completely free to use and integrate into your website.

There is a paid enterprise version which is incredibly expensive, but for the average small to medium business, the free version is more than enough.

Google Data Studio: (Online Statistics)

Google data studio tool

The next on the list of tools to help track your analytics in business is Google data studio.

This is an excellent data visualisation tool allowing you to develop dashboards to display all the important information you’ve gathered through various analytic channels.

Think of this as a dynamic and self updating report.

The Studio is very easy to use, and you can integrate your account automatically with other Google applications like Google Ads, Google Analytics (discussed above) and Google BigQuery.

That means you can build some beautiful dashboards accurately capturing, for example, your visitor conversion and retention rates.

Google Data Studio is therefore ideal for those businesses that need to analyse their Google data as all the information can be stored in one place.

What Can It Help With?

  • Visualize data in customisable charts to make it easier to read.
  • Collate data from multiple sources into one dashboard.
  • Share insights with others.
  • Create reports specific to your business.
  • View historical reports.
  • Save you time by eliminating the need to access multiple platforms.

The Studio has over 200 connectors to other sources your business might be using. Sources range from File Upload, Google Surveys, Search Ads 360 and Google Sheets to Partner Connectors such as AdRoll, Affilbox, Ahrefs, Contentsquare, Facebook Ads, Harvest, HubSpot and Salesforce.

That means you don’t have to keep on manually updating your reports by taking into account the data collected by those other programs.

This live data source means another great thing: you aren’t limited by time. You can search historical periods for information as far as you need to (depending on how far back your data extends)!

Software Features

  • Visual Charts
  • Chart customisation
  • Custom dashboards
  • Customisable tables

  • Team Sharing Capabilities
  • Multiple integrations
  • Multiple data sources
  • Date range filters
  • Advanced formulas to calculate data

Software Pricing

Google data studio is a free platform.

Zoho Analytics: (Business Operations)

Zoho Analytics platform

Zoho Analytics is an excellent business analytics application you can use to obtain vital business information and create highly informative dashboards to drive a robust strategic growth strategy.

Similar to Google data studio, Zoho allows you to connect multiple data sources to a single dashboard. When it comes to integration, Zoho is a more in-depth choice over Google as it connects with more than 500 other applications.

Using Zoho, you’ll be able to develop detailed and thorough analytics reports in a matter of minutes – and you won’t need the help of any expensive IT specialists.

What Can It Help With?

  • Visualize data in customisable charts to make it easier to read.
  • Collate data from multiple sources into one dashboard.
  • Share insights with others.
  • Create reports specific to your business.
  • View historical reports.
  • Create cross channel reports.
  • Blend data for more visibility.
  • Identify areas of opportunity in your business.
  • Identify inefficient processes in your business.
  • Get a 360 view of your entire business.

Zoho also has a built in AI assistant they name Zia.

Zia will be the friendly artificial intelligence assistant that can help you draw a connection between all the information you’ve gathered and your ideal growth and efficiency goals. 

Using Zia, you can actually create a 360-degree view of your entire company and ask her questions such as the behaviour of your customers, your business’s financial condition and how efficient your operations are.

And, of course, Zoho is an excellent tool for you to crunch numbers, combine huge swathes of data and visualise all the results in easy-to-read graphs.

Software Features

  • Data visualisation
  • Public and Private Dashboards
  • Custom dashboards
  • Customisable Charts and tables
  • Data blending
  • Drag & drop report creation
  • Forecasting

  • Self-service business intelligence
  • Huge integrations
  • Multiple data sources
  • Historical data
  • Geo visualization
  • Data alerts
  • Files, feeds & cloud drives

Software Pricing

Below you will find the Zoho analytics pricing, If you are a Zoho One member you have the analytics as part of your subscription. If not we recommend you sign up to Zoho One, as you get 40 different apps such as CRM, Analytics, Bookkeeping, etc for one low monthly price.

Try Zoho One Free

Basic PlanStandard PlanPremium PlanEnterprise Plan
$38.50$77$192.50$764.50
2 Users5 Users15 Users50 users
0.5 Mil Rows1 Mil Rows5 Mil Rows50 Mil Rows
Prices are Per Month, If paid Yearly

Scoro: (Business Operations)

Scoro work management platform

Scoro is a one-stop cloud-based shop for all work management software, allowing your business to efficiently streamline all your projects, billing, workflow and of course track all the analytics in your business.

All of its features are genuine “make-your-work-easier” hacks that you’ll be able to apply in any professional or creative service you run.


Scoro’s ultimate goal is to simplify your service delivery through one single online platform. You’ll have total visibility over your entire business operations, ranging from your clients and projects through to your business intelligence.

By having access to so much data all at once, you’ll easily be able to improve your business’ performance and make accurate predictions about future trends.

What Can It Help With?

  • Visualize data across your business.
  • Collate data from multiple sources into one dashboard.
  • Share insights with others.
  • Track progress within your business.
  • View historical reports.
  • Blend data for more visibility.
  • Identify areas of opportunity in your business.
  • Identify inefficient processes in your business.
  • Get a 360 view of your entire business.
  • Increase productivity as a whole.


You can also receive specialised training from Scoro’s “Onboarding” team, who have built a program specifically for new customers.

The Onboarding team of Scoro will guide you on how to use the platform and train your team on how to use it.

You’ll be assigned a personal specialist who’ll help you develop a personalised plan, map out your business processing, import data and more.

Since Scoro is completely cloud-based, you won’t have to install anything. You can access Scoro both on the desktop and your phone.

Scoro offers a personal demo and a 14-day free trial – you’ll be able to use the program and understand what all the program’s capabilities are.

Software Features

  • Task and project management
  • Charts and tables
  • Timelines and milestones
  • Quotes and invoices
  • Bills and expenses
  • Dashboards and widgets
  • Sales and CRM
  • Custom reports
  • Historical reports
  • Pipeline tracking
  • Custom views and filters
  • Multiple integrations
  • Templates
  • File management

Software Pricing

Below you will find the Scoro pricing, they are priced based on which segment of the platform you wish to use. The software is split into feature sets called ‘Hubs’ which we outline below.

If you would like the entire feature set you can choose their ultimate plan which will give you all hubs at the pro level.

Plan levelEssential HubWork HubSales Hub
Standard $34$50$50
ProNA$65$65
Pricing is per month if paid annually

Microsoft Power BI: (Business Operations)

Microsoft Power Bi platform

Power BI is Microsoft’s legendary tool for measuring your analytics in business. Combining a whole swathe of nifty, easy-to-use and highly effective data visualisation, reporting, and business intelligence products into a powerful program your business can use to streamline its entire operations.


Allowing you to – in Microsoft’s words – “bridge the gap between data and decision making”, Power BI lets you build astonishing visualisations to capture all the important data your business needs to develop.

You’ll be able to seek answers to specific commercial questions through Power BI’s artificial intelligence-driven answer platform – and that’s even when you’re asking in normal, casual language.

All your visualisations such as your dashboards are updated in real-time as you stream in data. This means you and your team can identify problems and opportunities immediately.

Your trusty AI assistant, Cortana, will also help you along the way.

What Can It Help With?

  • Visualize data across your business.
  • Collate data from multiple sources into one dashboard.
  • Track progress within your business.
  • View a range of reports.
  • Identify areas of opportunity in your business.
  • Identify inefficient processes in your business.
  • Get a 360 view of your entire business.
  • Increase productivity as a whole.


You’ll be able to link up Power BI with your other Microsoft products, such as Azure and Office – so you can make the most of the program’s highlights.

That means you’ll be able to use your data all at once without needing to chop and change programs.

Power BI has access to a collection of over 120 free connectors, such as Amazon Redshift, Facebook, Salesforce, Adobe Analytics and more.

The program is a quick start, so you won’t need to embark on any complex setup.

Software Features

  • Publish reports to share and collaborate
  • Connect to 100+ data sources
  • Visual Charts and tables
  • Dashboards
  • File management
  • AI Visuals
  • Content metrics
  • Integration with Microsoft ecosystem
  • Security and authorisations
  • Data Modeling

Software Pricing

We have included Mircosofts pricing, please read the terms of purchase before making any decision on your plan.

Power BI ProPower Bi PremiumPremium (Company)
$13.70$27.70$6858.10 per capacity
Pricing is per month / Per User except for company

Qlik Sense: (Business Operations)

Qlik sense analytics platform

Qlik offers the one-of-a-kind Qlik Sense software, an easy-to-use and complete data analytics and business intelligence used by thousands of people across the globe.

This analytics platform operates using their own unique ‘associative analytics engine’, which brings data together using the Associative Difference™ – a difference that Qlik say you’ll call the “most powerful competitive advantage in a data-driven world”.

The Associative Difference™ allows you to explore across all of your data without being limited by any predefined query. It’s essentially ‘analytics without limits’.

You’ll be able to combine all of your data sources – no matter how messy – which will then be neatly indexed by Qlik’s Associative Engine.

The platform will then calculate your analytics, no matter how complicated your data is, at the click of a button. 

What Can It Help With?

  • Visualize data across your business.
  • Collate data from multiple sources into one dashboard.
  • Track progress within your business.
  • Clean messy data.
  • View a range of reports.
  • Identify areas of opportunity in your business.
  • Identify inefficient processes in your business.
  • Get a 360 view of your entire business.

Qlik can also help you make the most out of your data collected through the Internet of Things, helping you locate insights, take advantage of innovation and build new opportunities to monetise IoT data. 

Software Features

  • Publish reports to share and collaborate
  • Connect to multiple data sources
  • Visual Charts and tables
  • Dashboards
  • File management
  • Managed Spaces
  • AI (Augmented Analytics)
  • Search & Conversational Analytics
  • Data Alerts
  • Data Modeling

Software Pricing

Qlik Sense has two pricing options, their business plan is $30 USD per month for each user. They also have an enterprise-level, for this, you will need to contact them directly.

Analytics Tool Feature Comparison

Below we have included a comparison of the most popular features in tools that measure analytics in business.

While all of the tools could be configured to any feature set. The table below compare out of the box features.

Its also important to note these tools have different purposes, so you may require a combination of them.

Google Analytics has been excluded as it is a free tool for website data that can integrate into any of the below.

FeatureData StudioZoho AnaltyicsScoro Microsoft BiQlik Sense
Custom Dashboards tick tick tick tick tick
Custom Charts tick tick tick tick tick
Custom Graphs tick tick tick tick tick
Custom Tables tick tick tick tick tick
Data Source Integration tick tick tick tick tick
AB Testing remove tick tick tick tick
Automation remove tick tick remove tick
Sales & Pipeline remove tick tick remove remove
Project Managements remove tick tick remove remove
Task Management remove tick tick remove remove
Collaboration remove tick tick tick tick
Stock Management remove remove tick remove remove
Goals & Milestones remove tick tick tick remove
Time Sheet & Tracking remove remove tick remove remove
File Management remove tick tick tick tick
Communication remove tick tick tick tick

That wraps up the top 6 tools to help track analytics in business. It’s time to track, collect and improve your processes and operations.