The Top 5 Email Marketing Services For An Australian Business

In this article, you will find the top 5 email marketing services to help build a monster customer base.

Email marketing is perhaps one of the most cost-effective ways to build a large audience of repeat customers, and it also generally provides one of the highest ROI’S in digital marketing.

In this list, we will explore the top 5 options on the market so that you can start building an audience and get better acquainted with your existing customers.

All the platforms in this article are amazingly effective, so your choice will be based on the needs of your particular business.

Just Want To Know The Best One?

The best pick for an all-around email marketing service is SendinBlue. They offer amazing value, are very affordable, and have all the core features you will need as a small business owner.

What Is Email Marketing?

Email marketing is the process of communicating to a customer, or potential customer by email with the goal of converting that customer to a sale.

To help with this there are platforms known as email marketing services that allow you to send emails at scale and to large groups of people.

These services also act as an address book storing the customer’s details and can generally automate the entire process to save you time.

Your email marketing platform will also have in-depth reporting and functionality to assist with achieving those conversions.

Why Is Email Marketing Important?

Email marketing is an important service for any business whether they are a digital brand or a bricks and mortar store.

Many experts say email marketing can provide one of the best returns on your marketing investment, Up to $38 back for each dollar spent.

  • keep Intouch with your customers
  • Let people know about important information
  • Launch a new product or service at scale
  • Keep your audience coming back to your business
  • Create inexpensive campaigns
  • Build your Audience

Email Marketing Services

Constant Contact

Constant contact email marketing platform

First up on our list of email marketing services in Constant Contact. Constant Contact is one of the biggest email marketing platforms available today. It’s also one of the most user-friendly services out there.

Constant Contact is one of the biggest email marketing platforms available. It’s also one of the most user-friendly services out there.

Without much of a hassle, you can manage contacts, create email templates, and set up marketing schedules.

Constant Contact allows you to access ‘easy tracking’ and reporting, already integrated social media platforms, a free picture library, and list segmentation.

It also lets you add Facebook advertisements and eCommerce stores into its template.

Like many top email marketing services, it also includes some high-quality features like email automation, reviews, surveys, coupons, online gifts/donations, and A/B testing to choose the best version of your email.

Through the A/B testing tool, you can check multiple email versions and based on the analytics and select the one that attracts the most traffic.

Constant Contact has a highly responsive customer support team. they offer live chat, phone calls and email support, helping you with any issues as fast as they can.

Software Features

  • Email automation
  • Email templates
  • Tracking & reporting
  • AB testing
  • Online donations
  • E-Commerce marketing
  • Online payments
  • Coupons & discount codes
  • Digital downloads

  • Social media integration
  • Google Ads
  • Signup forms
  • Landing pages & websites
  • Surveys & polls
  • List segmentation
  • Dynamic content
  • Shipping & inventory management
  • Image library & logo maker

Software Pricing

Below you will find the Constant Contact pricing table, they have two plans to choose from and also provide a great one-month free trial which we will link below.

Number Of ContactsEmail Plan – Monthly CostEmail Plus Plan – Monthly Cost
500$26 AUD$58 AUD
2500$58 AUD$90 AUD
5000$84 AUD$122 AUD
10000$122 AUD$161 AUD
25000$286 AUD$289 AUD
50000$430 AUD$430 AUD

SendinBlue

Sendin Blue email marketing

Next up on the list of email marketing services in SendinBlue. This platform is well known on the leaders in email marketing and with good reason. This is bar far one of the absolute best services available for its cost.

SendinBlue is an SMS and email marketing platform for businesses and startups. It’s a very user-friendly and intuitive platform with incredible tools to draft professional captivating emails for your customers.

The platform has a suite of beginner-friendly tools that let you send transactional emails, create workflows, and segment users. It can likewise choose the best time to send mass messages utilizing their AI calculations to guarantee the greatest email deliverability.

In addition to your standard tools, SendinBlue comes with a range of different packages, including a free plan that lets you send up to 300 emails every day, except, with a watermark.

Generally, the paid plans start from $25 per month. You can also incorporate SMS into your account, however, the cost will differ depending on your sending prerequisites.

This email marketing service has also recently improved its premium plan, which now incorporates some advanced features like landing page builder, live chat, CRM and Facebook ads integration.

SendinBlue also offers a different SMTP mass email marketing service that can be utilized to send automated or transactional emails from WordPress sites.

Software Features

  • Email automation
  • Email templates
  • Tracking & reporting
  • AB testing
  • Chat
  • SMS marketing
  • Transactional emails
  • Email heatmap
  • Send time optimisation

  • Social media integration & ads
  • Google Ads
  • Signup forms
  • Landing pages & websites
  • Surveys & polls
  • List segmentation
  • Dynamic content
  • Retargeting
  • Plugins & API

Software Pricing

Below you will find the SendinBlue pricing table, they have three plans to choose from and also provide and are priced on email volume rather them subscriber numbers.

Number Of Emails DailyFree PlanLite Plan – Monthly CostPremium Plan – Monthly Cost
300$0$31.90 AUD$82.32 AUD
10,000NA$31.90 AUD$82.32 AUD
20,000NA$48.90 AUD$82.32 AUD
40,000NA$65.90 AUD$99.12 AUD
60,000NA$82.90 AUD$115.92 AUD
100,000NA$116.50 AUD$149.52 AUD

Still not sure: Read our full Sendinblue review here.

Convert Kit

Convert kit review

The next on our list of email marketing services is ConvertKit and it’s one of the best all in one marketing platforms around. This service is built from the ground up for creators but is an amazing tool regardless of your industry.

ConvertKit is a powerful email marketing tool for bloggers, creators, authors and marketers. Packed with a range of features, the platform is extremely easy to use. You will find all the standard email marketing tools in addition to some great additions like digital product funnels and a range of automation.

Offering targeted email marketing in addition to letting you segment your subscribers into the ones who are interested in your product and those who have already purchased it.

This helps in making automated emails more personal and appealing. Further, you can tag your audience as well.

This platform offers a 14-day free trial, and its pricing begins from $29/month. It also offers a 30-day refund policy which is amazing.

Software Features

  • Email automation
  • Email templates
  • Tracking & reporting
  • AB testing
  • Dynamic Content
  • Broadcasts

  • Audience segmentation
  • FB audience
  • Signup forms
  • Landing pages
  • Referral system
  • Subscriber scoring

Software Pricing

Below you will find the ConvertKit pricing table, they have a free plan and also two paid plans with greater feature sets. We have also included a more in-depth review of the software.

Number Of SubscribersFree PlanCreator Plan – Monthly Cost USDCreator Pro Plan – Monthly Cost USD
1000$0$29 $59
5,000NA$79 $111
10,000NA$119$167
20,000NA$179 $251
55,000NA$379$519
105,000NA$679 $879

Read our comprehensive ConvertKit review here.

AWeber

AWeber review email platform

The next insanely popular email marketing service is AWeber. This platform is another amazing feature packed service suitable for businesses of any size of type.

Aweber is an email marketing platform that helps thousands of businesses worldwide.

The service is very user friendly and fairly easy to learn. In addition to responsive emails, the platform also offers great email responders, scheduling, and a vast range of customizable templates.

Marketing automation is another great feature offered by Aweber. It helps you customize your emails according to the client activities like email opens, connect clicks, site visits and purchases.

Moreover, it also provides an option for A/B testing where you can upload up to three different versions of your message, which is automatically sent to a small group of subscribers.

The platform then automatically selects the one with the best response and sends it to the rest of the clients.

like some of the others, AWeber offers a free plan which allows you up to 500 subscribers. They also have a paid solution starting at $16.50 per month which has many other features. We have included the pricing below.

Software Features

  • Email automation
  • Email templates
  • Email builder
  • AB testing
  • Dynamic Content
  • Broadcasts
  • AMP Emails

  • Audience segmentation
  • Audience tagging
  • Signup forms
  • Landing pages
  • E-commerce support
  • Plugins
  • Google Analytics and FB pixel

Software Pricing

Below you will find the AWeber pricing table, they have two plans, the first is their free plan which limits you 500 subscribers and a reduced feature set.

The second email marketing plan is their Pro plan. The Pro plan opens up to all the features and more subscribers based on the table below.

Number Of SubscribersFree PlanPro Plan – Monthly Cost USD
500$0$16.15
2500NA$26.15
5000NA$46.15
10,000NA$66.15
25,000NA$146.15

Mailchimp

Mailchimp email marketing

Mailchimp is the next email marketing service on the list and is without a doubt, the most popular. This email platform offers all the features you could ever need and can cater to just about any audience size.

The feature set that this email service offers is going to be overkill for most small businesses but none the less amazing.

If cost is no option then their premium plans are one of the most inclusive email marketing services you will ever find for your business.

All the standard tools apply here, such as automation, audience segmentation, dynamic content etc. Due to the popularity of this platform, you will also be able to find an unending list of apps that will integrate with the service.

In terms of support, they also have an amazing amount of educational content to assist any business with their audience building. Prices for the paid plan start at $9.99 USD and go up from there depending on the package you choose.

Software Features

  • Email automation
  • Email templates
  • Email builder
  • AB testing
  • Dynamic Content
  • Surveys
  • Behavioural targeting

  • Audience segmentation
  • Audience tagging
  • Signup forms
  • Landing pages
  • E-commerce support
  • Plugins
  • Google & FB ads

Software Pricing

We have included Mailchimps pricing below. They offer a free plan that allows up to 2000 subsribers but with some limited features. Mailchimp also has some great paid plans although they are fairly expensive when compared with some of their competition.

Number Of SubscribersFree PlanEssentials PlanStandard PlanPremium Plan – Monthly Cost USD
500$0$9.99$14.99$299
2500NA$30.99$51.99$299
5000NA$52.99$72.99$299
10,000NA$78.99$105$299
25,000NA$200$230$480
50,000NA$270$320$640
100,000NANA$540$750

Email Service Feature Comparison

Below we have compared the main features a business would need from their email marketing service. You will see that for the core services they are all pretty even.

FeatureConvertKitConstantAWeberMailchimpSendinBlue
Email Templates tick tick tick tick tick
Custom Emails tick tick tick tick tick
Segmentation tick tick tick tick tick
Tags tick tick tick tick tick
Automation tick tick tick tick tick
AB Testing tick tick tick tick tick
Dynamic Content tick tick tick tick tick
FB Ads remove tick remove tick tick
Landing Pages tick tick tick tick tick
SMS Marketing remove remove remove remove tick
CRM System remove remove remove remove tick
Delivery Optimisation tick tick tick tick tick
capture / Popup Forms tick tick tick tick tick
Mobile App remove tick tick tick tick

That wraps up the top 5 email marketing services for your Australian business now its time to focus on building monster audience.