HubSpot Review: A Platform Every Business Owner Should Be Aware Of
Marketing is key if you want your product to succeed.
Especially in the digital age where every product has several alternatives, getting people to notice and interact with your business is becoming increasingly challenging.
Effectively managing your customer base should be part of any business plan and can greatly increase your chance of success and Hubspot is one of the best tools for the job.
Note: If you just want the review overview and rating, scroll to the end of the post. The HubSpot review rating is 91/100 based on price, features, ease of use, and customer service/support.
What is HubSpot CRM?
Whether it is organising customer data, building pipelines, making sales, running email campaigns, this platform is a behemoth and can do it all.
In this HubSpot CRM review, you will see that this platform is loaded with a range of high-quality features that guarantee a smooth and comfortable experience. Below we have outlined some of the main feature sets.
Hubspot’s feature sets are grouped into categories called “Hubs” each of these hubs has a range of related features to assist you with your business.
Marketing Hub. The marketing hub is loaded with an array of features that allow you to run perfect marketing campaigns and attract people to your brand.
It comes with email marketing, forms and landing pages to make sure you are able to capture that potential customer at all stages of their journey.
Furthermore, you can also create and track social media paid advertisements across multiple platforms.
Service Hub. Customer experience is extremely important for your brand. If you have happy customers, you increase your chance of repeat sales.
The service hub caters to improving customer experience by offering live chat, ticketing, support email and other reporting features.
Sales Hub. The sales hub is aimed towards boosting productivity, improving the sales processes and shortening deal cycles to generate revenue.
It has several tools to help you book meetings and stay on top of everything. You can track and schedule emails, share documents and have multiple deal pipelines.
You also get email templates, so you do not have to spend time drafting that perfect one.
CMS (Content Management System). HubSpot CMS lets you build, host and manage websites and landing pages with a focus on lead capture.
It has several lead generation tools, SEO features, blogging tools, and many more content creation tools.
CRM (Customer Relationship Management). This HubSpot CRM review is driven by this core feature. The platform is one of the worlds best and certainly most popular.
The free version lets you store up to a million records and has a massive third party developer market. With amazing 360 customer views and a polished UI, this platform shines in its category.
Automation & Integration. This platform has a great ecosystem that works really well together for automating and streamlining tasks and processes
The software also integrates with A huge range of business apps and tools to take its functionality to the next level.
Still Unsure? Read our list of top CRM tools
Hubspot Pro’s And Con’s
- Free CRM is one of the best in the world.
- Scalibilty is fantastic.
- Highly customisable.
- A huge community of users & developers.
- Integrates with hundreds of business applications.
- A great ecosystem of tools.
- Price is expensive compared with the competition.
- No lifetime purchase option.
- Steep learning curve
- CMS Is fairly average
HubSpot offers a great free CRM, however, it also has paid plans for more in-depth features and allowances.
In addition to this HubSpot has grouped feature sets that you can purchase on their own or add to the CRM if needed. You can choose any of the above hubs based on your requirements.
There are bundle offers available as well by combining any of the hubs to suit your business needs.
The Sales and Service hubs range from $45 per month to $1200 per month. The marketing hub ranges from $45 per month to $3200 per month, depending on the plan you choose.
The CMS hub is relatively new and currently has 2 plans at $270 per month and $900 per month.
There are monthly and yearly payment options and a 14-day free trial available as well. We found that the cost can quickly add up and may be prohibitive for a small business or sole trader.
Our HubSpot CRM review has made it abundantly clear, this is a great marketing and customer management platform that can improve your business and help your growth.
It offers several great tools to ensure you get the best results while streamlining and automating your processes.